How To Sell Social Media

Author(s): Meredith Ringel Morris, Jaime Teevan, and Gary Marchionini
Publisher: Morgan & Claypool Publishers
Date : 2009
Pages : 100
Format : pdf
OCR :
Quality : Excellent
Language : English
ISBN-10 : 1608451216
ISBN-13 : 9781608451210

You probably already get social media, and see its value, and think it’s really nifty cool. But if you can’t articulate the benefits and the return on the effort, and several other little details to the folks upstairs, it’s going to be hard to get your ideas moved from “wouldn’t this be great?” to “let’s assign a project manager and get started.” First and foremost, you have to jump over the fence from where you’re thinking, and get into their mindset. From there, look back at social media, and create values you believe they can understand. Here are some ideas.

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